2016 Jaguar F-Type Project 7
concept cars, Motoring News, New models, sports cars

Eyes peeled! Jag F-Type Project 7 hits SA

  • Jaguar F-Type Project 7 unveiled in Pretoria by SVO’s
  • Maximum of only 250 hand-built units in build run
  • 423kW/680Nm from its five-litre supercharged V8
2016 Jaguar Project 7
2016 Jaguar Project 7

What Jaguar describes as its “most desirable Jaguar F-Type in history” has landed in South Africa – but only for five very rich people.

Deliveries were originally planned for 2015.

The uber-performance cars will go to a maximum of 250 similarly rich buyers worldwide and The Corner says good luck to such people.

A media release from Jaguar Land Rover SA reports that the special Jags are hand-built by the company’s Special Vehicle Operations team, whose MD John Edwards said: “SVO exists to develop a suite of products and services that enable our most discerning and enthusiastic customers to indulge their passion for our cars.

“The F-Type Project 7 is a perfect example of such a product.”

The car’s “distinctive roadster body”, the automaker says, pays tribute to one of the most famous and iconic racing Jaguars: the D-Type that scored a hat-trick of Le Mans 24 Hours wins in 1965, 1966 and 1967. Jaguar has won the race seven times.

2016 Jaguar Project 7
2016 Jaguar Project 7

Lisa Mallett, marketing and communications director for JLR SA and sub-Saharan Africa,, told The Corner: “We were able to secure five orders, giving a select number of customers an opportunity to own a piece of history, and for Jaguar fans to see this unique model in the metal.

“Project 7 is significant for us not only because it embodies our heritage and our future in a stunningly beautiful car but also because bespoke, limited-run, cars are a true rarity in this era of mass-production.”

Electrifying! Jaguar returning to racing
Heritage sight! Jag’s new XF brings its history right up to date
New Superjag! The ‘everyday’ car that can make 320km/h
Beatles-linked E-Type found in hedge sells for R1 276 000
JLR research ‘to help autocars drive like humans’

The all-aluminium, rear-wheel drive Project 7 has a supercharged five-litre V8 capable of 423kW/680Nm but weighs only 1585kg so is capable of 0-100km/h in 3.9sec and 300km/h through an eight-speed Quickshift transmission. Carbon ceramic brakes (398mm diameter front, 380mm rear and an option on the F-Type R Coupé) “promise powerful, consistent and fade-free braking”.

Carbon-fibre aerodynamic aids and a unique suspension, Jaguar adds, “enable a truly engaging driving experience”.

The Project 7 concept was (as I reported back then for Wheels24) unveiled in 2013 and, Jaguar says, has remained true to that concept.

Key design elements include the D-Type-inspired fairing behind the driver, shorter windshield, new front bumper and downforce-increasing aerodynamic modifications – among them a carbon-fibre front splitter, skirts, rear diffuser and adjustable rear spoiler.


However the single-seater concept has become a two-seater, with a rollover hoop for each seat now included. The car also comes with a removable roof, 196 litres of luggage space and gloss-black 20″ rims to take the buyer’s choice of Continental ForceContact tyres.

2016 Jaguar F-Type Project 7
2016 Jaguar F-Type Project 7

All four spring/shock-absorber units are height adjustable; engaging Dynamic Mode delivers stiffer shock-absorbers, more steering weighting and faster gear-changes/throttle response. Various automatic systems are designed to take care of cornering stability and traction.

“The Jaguar F-Type Project 7,” Jaguar says, “retains the distinctive, minimalist design of the original 2013 concept penned as a spare-time experiment that blended Jaguar’s racing heritage with its then-new ground-breaking sports-car line, the F-Type.

“Under Jaguar’s design director Ian Callum the sketch – of a single-seater sports-car with a swooping profile, muscular stance and cut-down windscreen – went from paper to digital model to the Goodwood hill-climb in just a few months, and has now become a production car.”


Callum himself added: “We’ve pushed the boundaries of what’s possible without losing any purity of form. Modern, purposeful and with a stance that screams intent, the F-Type Project 7 is the perfect contemporary embodiment of the D-Type that inspired it.”

The cockpit has carbon-fibre veneer on the console, an Alcantara-clad steering-wheel (real leather an option), machined aluminium gearshift paddles and treadplates with the Project 7 logo.

Each car will have a numbered plaque between its seats, signed by Ian Callum.

The Corner has asked Jaguar Land Rover SA to explain how the five buyers were chosen and – though it is unlikely the PR people will tell – for their names. Be nice to know that none of them is a member of the ‘communist-aligned’ ANC! We also asked for the SA price.

2016 Jaguar Project 7

2016 Jaguar Project 7

2 thoughts on “Eyes peeled! Jag F-Type Project 7 hits SA”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s