DUCATI MUSEUM: Image: Newspress/Ducati
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90 years on comes a renewed Ducati museum

DUCATI MUSEUM: Image: Newspress/Ducati
DUCATI CLASSICS: One of the many rooms that make up the Ducati museum in Bologna, Italy.  Image: Newspress/Ducati

BORGO PANIGALE, Italy – The Ducati Museum in this suburb of Bologna has been fully renovated to celebrate the bikemaker’s 90th anniversary and was opened with Italian prime minister Matteo Renzi in attendance.

Ducati’s CEO, Claudio Domenicali,  welcomed the premier, as well as the president of the Emilia-Romagna region of Italy, Stefano Bonaccini, and Virginio Merola, the mayor of Bologna.

Renzi also visited the Ducati Style Centre.

DUCATI MUSEUM: Image: Newspress/Ducati
BOSS AND HIS GUEST: Italian prime minister Matteo Renzi (left) and Ducati’s CEO Claudio Domenical. Image: Newspress/Ducati

The museum houses motorcycles that helped to create the company’s history as well as current models for an insight into future projects.

‘TANGIBLE SIGN OF VITALITY’

Domenicali said at the event: “The restructuring of our museum is a very important and significant event for our company and for all Ducatisti around the globe. We wanted to renovate this museum as a tangible sign of our vitality and strength as we celebrate our 90th anniversary – and look to the future.

“Never has Ducati been so able to compete and achieve such results on the markets and on tracks while positioning itself for continued growth.”

Ducati says restructuring the museum, which has more than 40 000 visitors a year, was but one of many activities to celebrate the anniversary (1926-2016) and “confirms just how important the history and products are to the entire community of enthusiasts and fans who have always played an active and fundamental role”.

The renovation has, the bikemaker says, been characterised by a very modern concept in which white dominates but the products have centre-stage – including a section focusing on motorsport.

“Each bike in the collection is treated and presented as a work of art, a story told using a language composed of shapes and colours, and enhanced by dedicated installations.”

ICONS OF BRAND ON SHOW

A media release received by The Corner added: “With its new look, the Ducati Museum provides a journey through the company’s legendary history, every bike conceived, designed and created to provide unique emotions.

“With its new layout, the museum also dedicates space to the most iconic road bikes that have been written Ducati history.”

There are, it added, three paths through the museum covering:

  • The history of Ducati production bikes.
  • The social and cultural context in which they were conceived.
  • The racing history showing race bikes and winners’ trophies.
  • The story of ‘Ducati moments’, of people, and of technological innovations that have contributed to the brand’s history, among them ‘Ducati heroes’ – riders who wrote key chapters in racing history.

The museum contains 44 bikes – 26 race and 18 road machines. The area dedicated to the production bikes is divided into four rooms, with each bike presented and exhibited with the relative technical specification, a description of the individual components on show, and enhanced with original artistic installations that render the exhibition even more current and emotional.

FOUR DAYS’ FREE ENTRY

“An example,” Ducati says, “is the Ducati 916 – a symbol representing Ducati’s founding values and expressed in a superlative way by the stylistic and technical work-of-art created by Massimo Tamburini, the undisputed forefather of a new generation of sport bikes.”

To mark the anniversary, museum entry through October 1-4 will be free and dedicated to the city of Bologna that celebrates Santo Patrono, its patron saint, on October 4 – and to the many fans who live in the region and can take the opportunity to visit the renovated museum.

DUCATI MUSEUM: Image: Newspress/Ducati
DUCATI MUSEUM: Ducati’s  CEO Claudio Domenicali (left) and Italian prime minister Matteo Renzi with one of the museum exhibits. Image: Newspress/Ducati

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