Auto Shows, Motoring News, new models, VW

VW goes Arty with coming supersedan

  • Four-door implements new VW design language
  • New interpretation for the front section
  • Expressive design, practical virtues
COMING FROM VW: This, as far as The Corner knows, is the first publicised image of the 2017 Arteon sedan. Image: VW / Newspress
COMING FROM VW: This, as far as The Corner knows, is the first publicised image of the 2017 Arteon sedan. Image: VW / Newspress

WOLFSBURG, Germany – Three months to go until its launch at the 2017 Geneva Motor Show but VW has released to The Corner an image of the contours of its new Arteon sedan.

The automaker says it will be superior to the current Passat model and introduce “a highly expressive, horizontally accentuated (we guess that means longer, dear readers) look”.

The bars of the grille, the carmaker emphasises, extend into the three-dimensional headlights and diode light elements “emphasise the striking layout and demonstrate dominance”.

‘FIRST SIGHT AROUSES ENTHUSIASM’

Over what is not enlarged upon but the automaker continues: “The car impresses through revolutionary design and great practicality, the doors’ frameless windows reflect the style elements of a grand tourer, a top-hinged and wide-opening hatch provides optimum access to the huge boot.”

HYUNDAI HAD THE SAME IDEA: This is the Hyundai Ionique that will also be on show at Geneva. Image: Newspress/ Hyundai
HYUNDAI HAD THE SAME IDEA: This is the Hyundai Ioniq that will also be on show at Geneva. Image: Newspress/ Hyundai

Those are the words of exterior designer Tobias Sühlmann, who added: “From first sight the Arteon arouses enthusiasm through its expressive design then surprises through its practical virtues.”

This combination is, he believes, “unique”. Though Hyundai earlier came up with something similar in its Ioniq (see image above).

The name Arteon, VW explains, has two parts: ‘Art’ describes the saloon’s harmonious lines and emotionality, ‘eon’ identifies it in the same way that the brand’s top model for the Chinese market, the Phideon, as a premium model.”

BILLION-YEAR WARRANTY?

The Corner’s dictionary says ‘Phi’ is the 21st letter of the Greek alphabet so the ‘d’ would appear to be redundant but perhaps it has a meaning in Mandarin… and eon is a variant of aeon, another Greek word that translates as ‘a billion years’.

Now THAT would be a warranty period period!

Anyway, the Arteon will be introduced at the 2017 Geneva auto show and be in showrooms around the middle of that year.

Watch a video about the Arteon’s design…

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