Ford, Motoring News, new models

New engines, top features – more Fiesta than ever

  • Two more-powerful engines – diesel and petrol
  • Three- and four-door hatchback versions
  • ‘Now there’s a high-tech Fiesta for every  driver!’
2017 FORD FIESTA Image: Ford Europe / Newspress
2017 FORD FIESTA Image: Ford Europe / Newspress

BRENTWOOD, England – Ford has revealed the next Ford Fiesta, dubbed it “the world’s most technologically advanced small car”, and launched it at a special ‘Go Further’ event in Cologne, Germany.

Ford’s description adds that the car has the most sophisticated range of driver assistance technology and connectivity yet in a volume small car in Europe and is “part of the most comprehensive and versatile line-up of variants in 40 years of Fiesta history”.

Cologne was shown four models: Titanium; hi-performance ST-Line; posher Vignale and Active crossover – that last-named the first of a new range which, Ford promises, “will be rolled out across the Ford range in years to come”.


Power-trains will include a 105kW one-litre, three-cylinder, EcoBoost (no, that’s not a typo) and a 90kW 1.5-litre TDCi – Fiesta’s first high-power turbodiesel – each turning either a new six-speed transmission or six-speed auto.

Three- and five-door shells will cover “a revolutionary interior design with more personalisation options than ever before”.

2017 FORD FIESTA Image: Ford Europe / Newspress
2017 FORD FIESTA Image: Ford Europe / Newspress

Jim Farley, executive vice-president of the Ford group that includes South Africa, told The Corner in a media release: “We share our customers’ passion for the Fiesta so we’ve taken this iconic small car’s lovable, fun and sporty character to the next level with a wider model choice, each with a distinct personality.”

Farley believes there is now a Fiesta for any driver. “The Vignale is luxurious and the Active crossover has advanced technology and features a small-car buyer could only have dreamed of just a few years ago.”

READ MORE Ford Fiesta features on Carman’s Corner

The ‘driver assistance’ goodies include sensors capable of monitoring up to 130m ahead – an enhanced pedestrian detection system that for the first time can help prevent collisions at night and a parking assistant that includes braking to prevent a low-speed bump when parking hands-free.

The Fiesta is also the first Ford to have a premium B&O PLAY sound system and, for the first time, a glass roof will be available in the range. A Sync 3 communications and entertainment system comes with floating high-definition touchscreens that range in size up to 20cm.

The number of buttons on the centre console has been nearly halved “for a more intuitive environment”.


The most comprehensive Fiesta range ever meets growing consumer demand for greater choice and improved quality within the B-car segment.

The Fiesta has the Mondeo, S-Max, Kuga and Edge as Vignale-equipped which adds unique 18″ alloy wheel rims, exclusive exterior detailing and colours and hexagonally-quilted, tuxedo-stitched leather seat upholstery.

The Active, Ford explains, will be the first Fiesta crossover. “That means,” the automaker adds, “rugged SUV-inspired styling, higher suspension, roof bars, additional bodywork, hatchback practicality and true Fiesta driving dynamics.”

This model will be launched later in the launch cycles.

Earlier in 2016 Ford introduced the Fiesta ST-Line that has body and cabin styling inspired by Ford Performance models and with EcoBoost (read turbocharged) petrol and diesel engines for buyers who want a sporty appearance but can’t afford or don’t want the performance delivered by ST engines and chassis.


The Fiesta Titanium is the top-selling unit: its higher spec attracted 60% of Fiesta buyers during the first 10 months of 2016; Zetec and Style versions will also be available.

Ford believes this “the world’s most technologically advanced small car” has the class-leading range of technology, comfort, convenience and safety”.

“Advanced driver-assistance technologies are supported by two cameras, three radar scanners and 12 ultrasonic sensors, in combination able to monitor the car’s perimeter and scan the road as far as 130m ahead.

“The car is also the first Ford with an enhanced version of Pre-Collision Assist with Pedestrian Detection.”

Other features available for the first time on a Fiesta include:

  • Traffic Sign Recognition, able to monitor speed limits on individual motorway lanes
  • Auto High Beam, which now also scans above central freeway barriers and so avoids dazzling truck- or bus-drivers whose headlights are higher than those on a car
  • Cross Traffic Alert, which warns a reversing driver if a vehicle is approaching

There are 15 such driver assistants, the rest already in use and including adaptive cruise control, speed limiter, blind-spot mirror assistance, driver wake-up call, lane-keeper and frontal collision warning.

The new Sync 3 system covers audio, satnav and smartphone connection and accepts simple voice commands such as “I need…coffee / parking / train / airport / hotel”.

Ford says it’s compatible with Apple CarPlay and Android Auto and offers Sync AppLink to enable voice-activation of a range of smartphone apps, among them Glympse, Audioteka, Cityseeker, Eventseeker, miRoamer, Spotify and HearMeOut.


It’s all shown on a tablet-style 20cm colour touchscreen that handles pinch and swipe gestures. Also offered SYNC 3, Ford adds, is a floating 16.5cm colour touchscreen and an 11cm colour screen combined with MyFord Dock that enables a user to store, mount and charge mobile devices such as phones and navigation systems.

Bluetooth and two USB ports are standard, CD player an option, and on the soon-to-be-fulfilled wish-list are a heatable steering-wheel and stylish new instrument cluster with an 11cm multi-function TFT display that delivers a welcome sequence on start-up.

The cars’ shell is 71mm longer and 12mm wider; new horizontal tail-lights “enhance the Fiesta’s widened stance” with their C-shaped pattern. Rear passengers will have 16mm more knee-room and slim-back seats that, Ford says, “are softer, and offer greater side-to-side support”. The driver’s lumbar support has been optimised for taller people; the head-restraints’ comfort and positioning have also been improved.


The design of the front seat-belts stops occupants slipping forward and so remove the need for a driver’s knee crash-bag. Rear outer belts now have load-limiters and pre-tensioners.

And (eventually) the last word from Joe Bakaj, VP for product development at Ford Europe: “A fun driving experience is central to the Fiesta’s appeal and this Fiesta is true to the character that’s delighted generations of drivers.

“Europe’s favourite small car is more Fiesta than ever.”

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