Buyers' advice, classic cars, Motoring News

What women want! Impala is top, Mustang is hot

  • Lady drivers muscling in on muscle cars
  • Animals favourite: Impalas and Mustangs
  • ‘Supernatural’ fans 

PHOENIX, Arizona – The 1967 Chevrolet Impala is the most searched-for collectors car among á growing audience of female American enthusiasts, according to a report from

The Impala, revered among classic-car aficionados, has traditionally been a top-searched vehicle on In August 2016 the Chevy overtook the iconic Ford Mustang as the most searched-for vehicle among the site’s three-million unique monthly visitors.


Experts at attribute some of this surge to increased popularity among women who now account for 14% of site visitors. In October that year drew parallels between the popularity of the ’67 Impala and the CW TV show “Supernatural” which features a black 1967 Impala.

1957 BEL AIR: Image:
1957 BEL AIR: Image:

The popular series maintains a dedicated audience, 80% of which is female.

Following the Impala, the top-searched vehicles by women were the 1957 Chevrolet Bel Air and, respectively, the 1965, ’66 and ‘67 Ford Mustang. “The vehicles women look for,” the report says, “are considered methodical choices – attractive, drivable, simple to repair and easy to maintain.”

Meanwhile, men search for vehicles that are fast and loud. Their top five: 1969 Dodge Charger, 1969 Chevrolet Camaro, 1967 Shelby GT500 Mustang, 1957 Chevrolet Bel Air and 1969 Ford Mustang.


Male and female, however, agree that the Bel Air is a great collectors’ car for everybody with its iconic good-looks, speed and easy maintenance.

Roger Falcione, president and CEO of, explained: “We’re dedicated to making our platform accessible to all genders, age groups and car fans no matter which years, makes and models they love.”

1966 FORD MUSTANG: Image:
1966 FORD MUSTANG: Image:

* is home to the US auto industry’s largest community of car collectors, owners, buyers and enthusiasts and is devoted to helping people to sell their classic vehicle(s) online.

It has more than 30 000 for private sales or through auction houses and specialty dealers around the world. The site claims to have the world’s largest selection of classic and collector vehicles for sale.

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