4x4, Buyers' advice, Motoring News, suzuki

Suzuki is South Africans’ favourite brand. Yet again!

  • Double score for Suzuki from cars.co.za COTY
  • Vitara is Compact Family Car of the Year
  • Suzuki Ignis wins Budget Car category
ALL THE FUN OF THE WIN: The Suzuki team after their success at the cars.co.za COTY event.
ALL THE FUN OF THE WIN: The Suzuki team after their successes at the cars.co.za COTY event with Suzuki SA’s MD Yukio Sato wearing a red tie. Next to him is Megan Macdonald from the company’s marketing department.  Image: Motorpress

JOHANNESBURG, Gauteng – Japanese compact-car specialist Suzuki is, at least according to the cars.co.za consumer awards, South Africa’s Brand of the Year.

It’s also been listed as the first brand in the (fairly recent) history of the awards to retain this award and the only brand to win more than once.

Yukio Sato, Suzuki Auto SA’s MD, said after the announcement: “Unlike other awards on the night, Brand of the Year is chosen purely on questionnaire feedback from owners and fellow South Africans – a sure sign that hard work done on our service levels, vehicle line-up and prices has been welcomed by the market.’’

READ MORE Suzuki features on Carman’s Corner

Market specialist Lightstone Auto polled more than 12 000 people with a comprehensive satisfaction survey. Of these, 7500 were verified.

Judges considered consumer feedback for the many other vehicle categories and from that selected finalists from the eligible semi-finalists. The cars, The Corner was told, were evaluated over two days by 39 judges at the Gerotek testing facility west of Pretoria.

The combined scores from the judges and customer surveys decided the category winners.


Suzuki was also called to the podium to receive first prize in both categories in which it competed: compact family cars and budget cars. In the Compact Family Car category, Suzuki’s Vitara retained its crown, receiving the highest score from the judges and in the customer survey. Suzuki reports that it won with the greatest margin of any vehicle in any category.

In the Budget category (R175 000 or less) the Suzuki Ignis won over its sibling, the Celerio – the latter the 2017 winner, Fuel consumption, price and design carry significant weight.


Sato added: ‘’The Ignis’ maiden appearance in these awards bodes well for the rest of the year – it will also compete in the long-running WesBank South African Car of the Year competition.

‘’We’ve also held its price to accommodate the many people on the Ignis waiting list.’’

Click here for more information about Suzuki automobiles, motorcycles and outboard engines.

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