formula 1, Motoring News, motorsport

F1: Its marketing is moving into a new era


LONDON, England – Formula 1 is said to be distancing itself further from the former Bernie Ecclestone era by creating a global marketing campaign.

Former commercial supremo Ecclestone, now 87, relied on race promoters, teams, sponsors and media to publicise the sport rather than the rights holders investing money in marketing.

A minute-long film, ‘Engineered Insanity, initially seen on social media, focuses on the visceral appeal of the sport as experienced by ‘superfans’ inside a wind tunnel.

Ellie Norman, F1’s new director of marketing, told Reuters at her new HQ in central London that teams supported the idea. “There’s a sense of appreciation that, for the first time, F1 is promoting the sport and the series.”

A multi-platform campaign will accompany next weekend’s season-opening Australian GP in Melbourne before going worldwide.

READ THE FULL Reuters feature here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s