- Urban SUV: ‘Cool look and maximum customisation’
- Designers reveal development programme
- Sales expected to start in early 2019
WOLFSBURG, Germany – The countdown to the launch of the 2019 VW T-Cross has begun ahead of the global reveal of what the automaker styles as ”the most compact VW SUV yet”.
That will be around October 2018 – autumn in the northern hemisphere – with
The slogan “I am more” will accompany the market launch in early 2019: a slogan that, VW says, stands for the four property fields:
“I am practical”
“I am cool”
“I am intuitive”
“I am safe”.
Focusing, for now, T-Crpsson “I am cool”, VW is showing how the T-Cross designers ”surveyed the world and developed a new, urban, generation of the sport utility vehicle”.
For now, VW describes the T-Cross as having ”a deliberately charismatic and masculine design” thanks to its bonnet and headlights, integrated outside the wide radiator grille, as a dominant design feature”.
A sharply-cut character line divides the upper/lower sections of the car which, VW asserts, ”forms a powerful shoulder section and merges into a new design element”.
A rear horizontal reflector strip is defined by black trim.
For now, a colour-and-trim example in the images has two-colour facia pads to, eventually, blend with the 12 body colours that will be in the catalogue.
There will also, VW says, be several two-tone finishes.
The image displaying a possible interior was created with ”augmented reality” to test ergonomics and ambience and to attempt to forecast what it might be like for the first customers when the songs from their smartphone media library or streaming services flow into the cabin.
Just as a postword, and a reminder, VW is present in more than 150 markets and has assembly at more than 50 locations in 14 countries. About 6.23-million vehicles were delivered through 2017 and the brand employs very close to 200 000 people – 74 000 of them in the 7700 dealer around the world.