4x4, jaguar, Motoring News, new models, sports cars

Jaguars gamble on a beach to lay double strand in the sand

  • Jaguar XE 300 Sport and XE SV Project 8 at the beach
  • Agile handling twists a criss-cross on the sand
  • Pendine Sands used for motorsport for century
PLAYING ON THE BEACH: No buckets and spades but some high-speed designing by two Jaguars. Image: JLR / Motorpress
PLAYING ON THE BEACH: No buckets and spades but some high-speed designing by two Jaguars. Image: JLR / Motorpress

CARDIFF, Wales – Jaguar and a couple of expert drivers recently took a couple of days out in Wales in the UK to inscribe a gigantic double helix on the vast expanse of the Pendine tidal sand flats.

The idea was to celebrate the shared bloodline of the Jaguar XE 300 Sport and XE SV Project 8 by creating the kilometre-long artwork, weaving in parallel along the famous strand.

The concept was intended to focus on the shared DNA of the Jaguar XE and SV Project 8, which includes the cars’ comparatively light aluminium body and driving dynamics, and to show off their tracking precision.

PLAYING ON THE BEACH: No buckets and spades but some high-speed designing by two Jaguars. Image: JLR / Motorpress
PLAYING ON THE BEACH: No buckets and spades but some high-speed designing by two Jaguars. Image: JLR / Motorpress

Pendine Sands was ideal for the project, given its century-long heritage of speed and performance.

Mike Cross, Jaguar Land Rover’s chief engineer for vehicle integrity, expanded: “The aluminium construction of the XE enabled Jaguar to create a car as special as Project 8. The sedans share the benefits of excellent handling, peerless performance, and unrivalled dynamics.”

WATCH THE dual duel on Pendine Sands

The dynamic demonstration, Jaguar added, followed the Jaguar XE 300 Sport’s return to the long-forgotten Circuit de Charade in France where Vincent Radermecker set a lap record for a production sedan around the original eight km layout that was last used 30 years ago.

The Jaguar XE 300 Sport will have only a 221kW, two-litre, Ingenium petrol engine and each 300 Sport has unique ‘Dark Satin’ grey details – including on the wheels, rear spoiler, grille frame and mirror caps, along with 300 Sport badges on the grille and boot lid.

READ MORE Jaguar features on Carman’s Corner

The XE SV Project 8 has, since its launch in 2017,  broken a number of speed records, among them the fastest lap of the Nürburgring Nordschleife for a production spec four-door sedan (7min 21.23). It has also (September 2018) logged a  production sedan lap record on the WeatherTech Raceway at Laguna Seca, California (1min 37.54).

The Jaguar XE 300 Sport will reach showrooms in South Africa by the end of October (2018) with the base price set at R792 800, including VAT but not CO2 penalties.

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