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Hyundai newcomers score in iF global design awards

  • Hyundai cleans up at 2019 design awards
  • ‘Cutting-edge design at latest iF awards
  • Le Fil Rouge yet another 2019 winner
hyundai winners
 LATEST FROM HYUNDAI: Three of the cars recently launched by Korean automaker Hyundai. Image: Hyundai

JOHANNESBURG, South Africa – Hyundai has been recognised for the fifth time for its cutting-edge vehicle design at the global  iF Design Award 2019.

Its Palisade and Le Fil Rouge (The Red Boy) concept each won in the Automobiles/Vehicles category at the eminent competition in the global automotive industry.

A media release sent to The Corner said: ”Hyundai thus has another marker for the company which continues to make strides in making premium cars affordable and available worldwide.”

‘GROUND-BREAKING ABILITIES’

The award acknowledged Hyundai’s new flagship SUV, the Palisade premium three-row sport utility vehicle first shown at the 2018 Los Angeles Auto Show in 2018.

The automaker added: ”The Palisade, part of our vehicle range in North America, has ground-breaking abilities and technology for all-road driving, safety and speed. Its bold architecture, inside and out, offer maximum comfort, space and relaxation.”

READ MORE Hyundai features on Carman’s Corner

Another prize went to Hyundai’s Le Fil Rouge concept car (below) debuted at the 2018 Geneva auto show and is said to ”embody a reinterpretation of Hyundai’s sporty design spirit first shown in the 1974 Hyundai Coupé Concept”.

hyundai fil rouge
CLASSY COUPE: The Hyundai Fil Rouge from Korean automaker Hyundai. Image: Hyundai
HYUNDAI COUPE
HYUNDAI COUPE: Design spirit from back in 1974. Image: Hyundai

”Exemplifying sensuous sportiness,” Hyundai says, ”the vehicle harmonises the four fundamental design elements of proportion, architecture, styling and technology, combined with beauty and function.”

The iF Design Award has been recognised for 64 years as a symbol of excellence by design professionals. The prize goes to top designers from various disciplines and categories.

Companies from 50 countries participated in the 2019 event with 6400 product submissions, were judged by a jury of 67 international design experts.

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