Motoring News

Success story: Ford SA Rangers set to conquer EU market

  • Ford Ranger leads bakkie exports from SA
  • Best-yet Ranger sales in Europe – up 16%
  • Ford keeps EU20 markets’ lead at 28%
HEADING FOR EUROPE: Ford SA has been awarded a contract to supply thousands of Ranger bakkies to the EU. Image: Ford SA
HEADING FOR EUROPE: Ford SA has been awarded a contract to supply thousands of Ranger bakkies to the EU. Image: Ford SA

PRETORIA, South Africa, – International demand for Ford’s Ranger bakkies reached its most yet with the automaker’s Pretoria plant exporting 68 364 units… 16.2% more than in 2017!

Combined Ranger production for the domestic and export markets in 2018 reached a record 98 505 – 8383 more than 2017 – and the most yet for Ford’s South African operation.

Indeed, December 2018 set a one-month record of 11 091 Ranger sales.


Neale Hill, MD for Ford’s sub-Sahara Africa region, told The Corner in a media release: “An extremely busy and successful year for our exports, annual business – the greatest production volume for the Ford Ranger.

”Our export numbers were up by 16.2% – the most in the light-commercial vehicle segment.”

The growth cost more than R3-billion in investment in preparation for higher production in 2019 as well as the imminent launch of the first Ranger Raptor, new Ranger and new Everest models.”

Ford believes the Ranger is becoming more popular in Europe for commercial and leisure use ”thanks to its wide breadth of capabilities, proven performance, outstanding quality, leading-edge technology, and exceptional safety”.

READ MORE Ranger features on Carman’s Corner

Ford Europe sold 51 500 in its 20 traditional Euro markets to be unrivalled in the bakkie segment:  27.7% market share – up 1.4% year-on-year.

Hill added: “The Ranger’s success shows in its European market share, a region with some of the world’s most critical and fastidious customers – a credit to all our employees and suppliers. We deliver top-quality vehicles around the world.”

The Ranger also contributed to Ford of Europe attaining its best commercial vehicle sales in 25 years, as well as its best commercial vehicle market share since 1995, at 14%.

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