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Kia tweaks its tiger tale: New nose for startling concept at Geneva

  • Unorthodox approach via ‘collective imagination”
  • Electric Kia set for debut at 2019 Geneva auto show
  • One-piece glass windscreen and sun roof
KIA CONCEPT FOR GENEVA: Image: Kia Motors
KIA CONCEPT FOR GENEVA: The ”tiger’s nose” motif so long with Kia has morphed into a ”tiger’s mask”. Image: Kia Motors

GENEVA, Switzerland – Kia Motors Europe has released images of an all-electric concept car to be shown at the March 2019 Geneva auto show.

Gregory Guillaume, design boss with Kia Europe, told The Corner: “Automotive design is about making the heart beat that bit faster and there’s no reason why that should change because the car is battery-powered.

”That’s why our all-electric concept is designed not only to get your pulse racing but to also to signpost our holistic and emotional approach to electrification.”

KIA CONCEPT FOR GENEVA: Image: Kia Motors
KIA CONCEPT FOR GENEVA:  ‘Tiger’s nose” motif morphedImage: Kia Motors

Guillaume added: “Many automakers, talking about their electric cars, promote the same data-driven messages as they do with their internal-combustion cars – range, economy and performance.

‘POTENTIAL PROPELLED’

“Kia wanted to embrace a warmer, more human, approach to electrification. After all, electricity is found within every atom – it’s the energy that flows within us and around us on our planet.

Harnessing its potential has propelled us from one innovation to the next.”

This the latest Kia step to electrification, Kia says, is the brand’s first battery-only four-door and is meant to go outside the industry’s established vehicle categories by combining elements of a sport utility vehicle, an ”athletic family sedan and a versatile and spacious crossover”.

READ MORE Kia features on Carman’s Corner

The now famous story of the ”tiger’s nose” look has given way to a ”tiger mask” that includes the headlights to ”mark it as a Kia for the 21st century”.

For starters, a single sheet of glass has been moulded to be both windscreen and sunroof – what Kia calls ”a vast sky-window” – before tapering into a head-accommodating double-bubble over the rear seats.

KIA CONCEPT FOR GENEVA: Image: Kia Motors
KIA CONCEPT FOR GENEVA: Why, the Korean automaker asked itself, should we have only two information screens in the car? Image: Kia Motors

Guillaume and his team are said to have exploited the all-electric chassis to maximise cabin space and, in what he calls ”a humorous riposte to the industry’s current obsession with ever increasing dashboard screens”, the concept has 21 individual ultra-highres screens.

The array curves across the top of the facia .

‘UNORTHODOX IMAGINATION’

Guillaume again: “Our unorthodox approach to electrification fired our collective imagination to envisage the future of our transport requirements and its message is clear….. ‘it’s time to free your imagination, stop wondering, start driving!”

MORE IMAGES BELOW…

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