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Chev US making teens buckle-up – or go nowhere

  • Chev enables checking on your teens
  • Road-safety feature keeps mom in mind
  • Buckle-up guys, or you’re going nowhere
BUCKLE-UP, BOY, OR YOU AIN’T GOING ANYWHERE! Chevrolet US has introduced another crash protection features in its products. Image: Chevrolet US

DETROIT, Michigan – Chevrolet has introduced what it claims is an industry-first ‘Buckle to Drive’ feature that reminds young drivers to belt-up before driving.

The system, standard in some Chevrolet models in the US, prevents the gear-shifter being moved from park until the crash restraint is fastened.

The concept was introduced in 2015.

The US’ National Highway Traffic Safety Administration says crash restraints are No.1 in preventing or reducing the severity of impact injuries.

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”Tragically,” the organisations says, ”teens have among the lowest rates for using crash restraints: in fact the US’ Centre for Disease Control and Prevention, most teenagers involved in a fatal crashes were riding unrestrained.

Tricia Morrow, Chevrolet US’ safety engineer, told The Corner in a media communication: “Buckle to Drive is Chevrolet’s latest feature intended to encourage young drivers to develop safe driving habits right from the start.”

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‘Buckle to Drive’, a feature of Chevrolet’s Teen Driver system, is based on a recent internal pilot study of a similar feature that Chevrolet offered to fleet customers. A study by the US’ Insurance Institute of Highway Safety found that the feature increased restraint use by adults by 16% over the usual chimes used by many automakers.

How ‘Buckle to Drive’ works…

• The Buckle to Drive feature is available only when the vehicle is in Teen Driver mode.

• If the driver’s seat belt is not buckled, the feature is designed to not allow the driver to shift out of park for up to 20 seconds. When the brake pedal is pressed the driver will hear an alert and see a message among the instruments that hat reads ‘Buckle seat-belt to shift’.

• The feature will be standard (in the US) on 2020 Chevrolet Traverse, Malibu and Colorado units.

Just for the record…

Teen in the US have among the lowest rate of restraint use despite automobile crashes being the leading cause of death for US teens.

In 2016, 2433 US teens (16-19, US driving licence can be issued to a 16-year-old) were killed and 292 742 injured in vehicle collisions.

Crash restraints saved an estimated 15 000 lives in the US in 1917 but of the 37 133 people killed in a vehicle crash in 2017, 47% were unrestrained.

About Chevy’s ‘Teen Driver”:

• Teen Driver offers an industry-first driving report card that that encourages safe driving habits and lets parents monitor their children’s driving habits. Parents can view how their teen drove the vehicle by tracking…

• Distance driven, maximum speed, over-speed warnings issued, wide-open throttle events and the number of times other safety systems were activated, including stability control, traction control, and anti-lock braking.

• To use Teen Driver mode, a parent can enable the feature by creating a PIN in the Settings menu that allows them to register their teen’s key fob. The Teen Driver settings are turned on only when a registered key fob is used to start the vehicle.

• When active, Teen Driver automatically mutes the radio until driver and front passenger restraints are fastened. The radio system’s maximum volume can also be set.

• Parents can select a speed warning (60-130km/h) that, if exceeded activates a visual warning and audible chime.

• Parents can choose to limit the maximum speed of the vehicle to 140km/h. (Really? – Ed)

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