- 24th Dealers’ Association (NADA) results are out
- Index ‘a vital link”between dealers/manufacturers
- Stronger ties between dealers and manufacturers
JOHANNESBURG, South Africa – The annual South African National Automobile Dealers’ Association dealer satisfaction Index survey awards have been awarded.
The presentations were made at the WesBank head office in Johannesburg and the full results are posed below this text.
NADA represents franchised passenger and commercial vehicle retailers in South Africa, under-one-roof dealers, manufacturers and major industry stakeholder.
PLATFORM TO IMPROVE FEEDBACK
This the 24th survey is done every year to monitor the health of the relationship between vehicle dealers and their respective manufacturer(s) and provides the dealer body with a platform to provide manufacturers and importers with robust feedback.
”Over the years,” The Corner was told in a media release, ”the outcomes of the survey have been used by dealer councils and manufacturers as a management tool to address areas of concern and improve service delivery throughout the entire value chain to the ultimate benefit of the consumer.”
WHAT THE NADA CHAIR THINKS…
Mark Dommisse, chair of NADA, said: “Dealers and OEM’s are faced with industry and business challenges so the survey is a vital link in their relationships and for dialogue channels.
”Through the 24 years the NADA dealer survey has become a reliable and respected tool to identify potential issues in the working relationships between retailers and their respective manufacturers.
“This year we listened to our dealers’ input and changed some of the questions in the survey to focus on things that dealers notice and find important but the purpose of the study remains.
“The steady upward movement of the average dealer satisfaction level is encouraging.
“This year’s results saw a shift by many of last year’s bronze award winners to silver, and from silver to gold, clearly demonstrating the strengthening of relationships between dealers and OEM’s. Two Platinum awards were also being presented – there were none in 2018.”
HOW THE RESULTS ARE COLLATED
Award levels are calculated from a scorecard with questions given various weightings. Bronze winners score 65-69.9 points, Silver 70-74.9, and Gold 75-84.9. Anything above that is rated Platinum.
Toyota SA won two Platinums after outstanding ratings in both Passenger/LCV and Commercial Vehicle categories.
The Most Improved Passenger/LCV Award went to GWM, which went from Silver to Gold.
The most-improved Commercial Vehicle OEM award went to Tata Commercial Vehicles, showing an upward movement of 7.5 points and moved them from Bronze to Silver this year.
HERE’S HOW THINGS PANNED OUT…