ROSSLN, Pretoria – Datsun says it is working to put more South Africans into reliable -and affordable – cars… particularly the younger generation.
However, the automaker says, the price sticker is not the only obstacle between young South Africans and mobility. The reality is that fewer than 35% of the population older than 20 has a driving licence.
Head of Datsun SA, Hideyuki Kuwayama, told The Corner in a media release: ”A driving licence is a must towards independence and we at Datsun couldn’t be more excited about our latest campaign which is intended to partner with and support two young professionals.”
HOURS OF TRAVELLING
Datsun introduced South Africa to Mpumi Nkosi at the launch of its all-new Datsun GO in 2018. Like millions of young professionals around the country, Mpumi relies on public transport.
She uses taxis and e-hailing services to commute between Soweto, where she lives, Sandton, where she works, and – until recently – the Tshwane University of Technology where she completed her B.Tech in journalism.
A friend, Phindile Xaba, follows a similar route and combines her work in Johannesburg with part-time studies in education at the University of SA in Pretoria. She also spends hours every day travelling but believed the cost of a car was out of her reach.
Mpumi had always felt that the cost of buying a car of her own was simply out of reach but in participating in the Datsun GO launch she calculated that for just R500 more than what she was spending on public transport she could be paying off a new Datsun GO.
To compare how her life could change by buying a GO she challenged a convoy of journalists to a race from Soweto’s Maponya Mall to Pretoria. The catch? While the journalists were travelling by car, Mpumi had to use public transport.
Of course, the journos reached the destination much quicker than Mpumi.
…SO NOW DATSUN IS HELPING
Kuwayama again: “Now we’re helping Mpumi to tackle the final hurdle. We’re getting her licensed and we’re inviting South Africans from around the country along for the ride via her social media pages.”
You can follow Mpumi on Facebook (Nompumelelo Success Nkosi), Instagram (success_nkosi) and Twitter (success_mcking), to offer support, ask her any questions about the process, or to keep up to date with the process.”