SHANGHAI, China – It was already eye-catching enough. Now, a powerful shade of red is taking e-mobility to the top from a visual perspective too – the Volkswagen ID.R will sport a special livery for its record attempt on Tianmen Mountain in China.
The red stands for the fully-electric, 500kW prototype’s ﬁfth record attempt, this time in China, and with it the next milestone in this project. The VW brand is also pursuing a broad electromobility oﬀensive in the important Chinese market.
As the racing precursor to the ID. family, due for launch in the “Land of the Dragon” in 2020, the ID.R will attempt to set a record for the ascent of Tianmen Shan Big Gate Road and its 99 hairpins.
The 10kn to “Heaven’s Gate” is regarded as one of the world’s most demanding mountain roads, being high in a breathtaking landscape which attracts millions of tourists every year and the silhouette of the mountain range has been used as a logotype on the now red ID.R – backed by the motto ‘Race to the Future’.
Dr. Stephan Wöllenstein, a member of VW Passenger Cars management board and CEO of VW China, told The Corner in a media release: “The pioneering ID.R is the ambassador for our fully-electric ID. family and will be launched in China.
“I think we have a spectacular livery for ‘China Challenge’ in September. The ID.R’s records have allowed us at VW to demonstrate our passion for e-mobility and its potential. The ID.R will be the ﬁrst of the ID. family to take to Chinese roads.”
The ID.R made motorsport and e-mobility history in June 2018 by setting a Pike’s Peak record, smashing by 16sec the record set by a prototype with a conventional combustion engine. A few weeks later the VW set an e-record at the Goodwood Festival of Speed.
AND AT IT AGAIN…
Eleven months later it broke the EV lap record at the Nürburgring-Nordschleife by about 40sec. And a few weeks later smashed the 20–year-old lap record at the Goodwood Festival of Speed – set by anF1 car.
Now, on Tianmen Mountain, VW is at it again on the road to Heaven’s Gate.