SEOUL, South Korea – Hyundai Motor will display the company’s future direction of automotive design at the 2019 Frankfurt auto show over September 10-22.
Among the vehicles will be a throwback to the brand’s first model in the 1970’s: the 『45』 fully-electric concept car will, the automaker says, be a symbolic milestone for Hyundai’s future EV design.
The concept is said to accentuate design direction ”while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language”.
‘SENSUOUS AND SPORTINESS’
‘Sensuous’, the company says, ”stands for enhanced emotional values that customers can experience through design” while ‘Sportiness’ ”will be determined to implement those values through innovative mobility solutions”.
The Hyundai 『45』 concept car will be unveiled on September 10 along with various future innovations in vehicle technology and lifestyle applications.