THE 2020 Simola Hillclimb will have a new title and is spreading its advertising sponsorship to include five ”top tier” automakers instead of just one main sponsor. The 11th such event is scheduled for Knysna over May 7-10 next year.
This change in strategy, The Corner was told, will see the festival, bring on board a neutral non-vehicle brand as title sponsor, clearing the way for multiple vehicle brands’ participation and a higher profile role in the event.
Ian Shrosbree, managing director of the Knysna Speed Festival, explained: ”Jaguar has helped us to lift the standard across all levels and played a key role in helping us to build it into the globally recognised hillclimb that it is today.”
The target now, The Corner was told, is to join the global premier hillclimbs and that would demand a lot more resources.
Lisa Mallett, Jaguar Land Rover SA’s marketing director, added: “Together we’ve elevated the status of the Simola Hillclimb which has helped to cement Jaguar as a leader in premium performance vehicles. We wish the organisers well in their mission to take an already world-class event to the next level.”
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Shrosbree said all five brands would have access to live-stream branding, track branding, hospitality, track time, VIP runs, exhibition space and race entries though none has yet been identified, though there are ”a number of commitments and we anticipate that the top tier will be over-subscribed very soon”.
The 2019 event drew more than 17 200 visitors from around the globe and attracted drivers from the USA, UK and Germany. Spectators came from from Australia, the DRC, Germany, Hong Kong, Namibia, the Netherlands, Switzerland, the UK, and USA (in addition to SA) after buying tickets online.
- The 2020 Simola Hillclimb will take place from May 7-10 with the entry process and ticket sales opening in October 2019.