Alfa Romeo, Fiat, Motoring News, motorsport

Fiat Chrysler on track to boost Cheetah Centre charity

MIDRAND, South Africa – Corporate teams will attempt to match the speed of a cheetah when they race each other at the 11th annual Charity Cheetah Karting Day at Zwartkops Karting track on Sunday October 13, 2019.

Fiat Chrysler SA has let their most talented team members loose for the day in aid of the Ann van Dyk Cheetah Centre.

Graham Eagle, MD of FCA SA, told The Corner: “With such a rich racing heritage behind our Alfa Romeo and Abarth brands and our Jeep brand enabling customers to conquer the great outdoors, this event is an ideal opportunity for us to demonstrate their skills for a good cause.”

COMMITTED BRAND

FCA will enter three teams. “Some of our team members are real petrolheads with professional and amateur racing experience. You can never take the competitor out of a racing driver but even if we finish last the real winner will be cheetah conservation and we’ll have had a lot of fun.”

READ MORE Fiat features on Carman’s Corner

Another two teams from head office will complete the FCA line-up to reinforcing their commitment to the business in South Africa and, by extension, to improving the brand experience in the local market.

Eagle concluded: “It’s a wonderful way to connect our international participation in F1 with Alfa Romeo and being locally relevant by contributing to conservation.”

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