Motoring News

Land Cruiser celebrates 10-million sales with desert odyssey

2019 TOYOTA LAND CRUISER: Image: Cornel van Heerden)

TOKYO, Japan – In September 2019 the Toyota Motor Corporation announced that cumulative global sales of its Land Cruiser series had passed 10-million August 31 2019.

The Land Cruiser can trace its lineage back 69 years to 1951. Since then units have been produced in many variants from the original formula, each with reliability, durability and unquestionable off-road prowess paramount.

”The rugged construction and our commitment to QDR,” Toyota says, ”have produced vehicles that have empowered customers around the world to traverse any terrain. Land Cruisers can be found in the harshest conditions, at the forefront of humanitarian efforts, serving as transport vessels for supplies in the mines of Australia, and assisting in harvesting food supplies on the steep slopes of Costa Rica.”

2019 TOYOTA LAND CRUISER: Image: Cornel van Heerden)

The Land Cruiser range has three family groups: the 70-series, the Land Cruiser Prado. and the Land Cruiser 200. ”Each,” Toyota says, ”has packaging, use and the target market of each is slightly different – but they all share the DNA developed by their forebears.”


LC 70 – Offered in single- and double-cab variants with a choice of four-litre petrol, 4.2-litre turbodiesel straight-six, or 4.5-litre V8 turbodiesel engine.

FJ Cruiser – A modern tribute to the historical FJ40-series with distinctive styling and four-litre V6 power.

Prado – The medium-sized Land Cruiser SUV has seven seats and a choice of three-litre turbodiesel or four-litre V6 petrol engines, each mated to a heavy-duty autotransmission. There are three grades (TX, VX and VX-L).

2019 TOYOTA LAND CRUISER: Image: Cornel van Heerden)

200-Series – The flagship of the Land Cruiser range is, its maker says, ”the ultimate overland vehicle, with space, luxury and high-tech driving-support technology to take you anywhere”. Units are available as a utility GX or an ”opulent” VX-R grades.

Local Success

”Here in South Africa,” the local operation says, ”the Land Cruiser has proved popular with South Africans as suited to   the various terrains, outdoor lifestyle, and remote settings. The Land Cruiser 200 is the segment leader in the full-size SUV category with a 33% share and average monthly volume of 93 units.

READ MORE Land Cruiser features on Carman’s Corner

The Land Cruiser Prado remains a firm favourite in the large SUV segment with around 87 units finding a home every month and occupying second position with a 15% share: 3684 Land Cruisers (70-series, Prado and 200-series) have been sold so far in South Africa up to end-September 2019.

2019 TOYOTA LAND CRUISER: Image: Cornel van Heerden)

The Namib Special Edition

This special edition based on the LC 79 double-cab V8 model is seen an ideal package for serious off-roader. it has an array of utility accessories, among them a steel front bumper and heavy-duty nudge bar, and headlight protectors, tubular rear step/towball, protective load-bin skins, distinctive grille, heavy-duty interior seat covers, and a roof console.

The ride and handling depend on Old Man Emu suspension components and larger 265/75/R16 Cooper Discoverer S/T Maxx tyres.

An Historic Achievement

To celebrate the 10-million sales and the SA-assembled Namib some SA auto journos drove to the northernmost point of the Namib desert to a town aptly named Namibe in southern Angola.

Conquering the infamous ‘Doodsakker’ coastal track (which is only accessible during spring tide) the group made its way across the Atlantic Ocean to the abandoned ‘ghost-town’ island of Baia dos Tigres. Previously a peninsula off the Angolan coast, it was separated from the mainland in 1962 by a storm – rendering ’Tigres an island. After the fresh-water feed project was abandoned, Dos Tigres became a ghost town.

Employing a specially constructed raft, an Ivory White Land Cruiser 79 Namib was transported onto the island – making it the first vehicle on the island since 1974 – further establishing Land Cruiser as the Master of Africa.


79 PICK UP single cab
Land Cruiser 79 P/U 4.0 – R 582 000
Land Cruiser 79 P/U 4.2D – R 618 900
Land Cruiser 79 4.5 V8 D SC – R 707 800
79 PICK UP double cab
Land Cruiser 79 4.0 D/C – R 660 800
Land Cruiser 79 4.2D D/C – R 692 300
Land Cruiser 79 4.5 V8 D D/C – R 776 300
Land Cruiser 79 4.5D V8 D/C Namib – R 893 600
76 SW
Land Cruiser 76 4.5 diesel V8 – R 786 900
Land Cruiser Prado
Land Cruiser Prado 3.0D TX 5AT – R 875 500
Land Cruiser Prado 4.0 VX 6AT – R 990 200
Land Cruiser Prado 3.0D VX 5AT – R 992 100
Land Cruiser Prado 4.0 VX-L 6AT – R 1 029 700
Land Cruiser Prado 3.0D VX-L 5AT – R 1 031 500
Land Cruiser 200
Land Cruiser 200 4.5D V8 GX-R 6AT – R 1 064 900
Land Cruiser 200 4.5D V8 VX-R Black 6AT – R 1 463 500
Land Cruiser 200 4.5D V8 VX-R Beige 6AT – R 1 463 500

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