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Dashing Ducati Diavel: Second design award from US

DUCATI DIAVEL 1260: The muscle bike has scored an American Good Design award. Image: Supplied

BORGO PANIGALE, Italy: – Design and sheer personality, bikemaker Ducati says, have always been an essential part of every one of its machines; indeed the number of international awards won emphasises that.

Now the Diavel 1260 S (above) which won the British Red Dot design prize has now gone on to enjoy success in the United States where the Bologna-built muscle cruiser has clinched the American Good Design award.

The US accolade is awarded by the Chicago Athenaeum’s  Museum of Architecture and Design and by the European Centre for Architecture Art Design and Urban Studies. It is regarded as one of the most sought-after prizes, each certifying global design excellence since 1950.

DUCATI DIAVEL:  Dark Stealth. Image: Supplied

”The powerful and chunky Diavel 1260,” its maker says, ”combines maxi-naked performance with muscle-cruiser ergonomics. This the second-generation of this special bike remains faithful to the spirit of the original, drawing on its key styling elements yet bringing them up-to-date.

”Its meticulous design seamlessly incorporates the bike’s beating heart, the 120kW Testastretta DVT 1262 engine.”

READ MORE DUCATI features on Carman’s Corner

For 2020 the unconventional but unmistakeable Diavel 1260 will sport two new paint jobs (each show above) – Dark Stealth (a total black look, available for the standard version) and an all-new Ducati Red with white trim and red seat-tail (on the S version) to emphasise the sport performance and power-cruiser spirit of the machine.

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