MARANELLO, Italy – Maserati has announced plans to develop and assemble a range of hybrid and pure electric cars in Italy using hybrid and and all-electric drives.
The programme, as already reported in Carman’s Corner, will commence through 2020 with the first to come off the lines in an electric Maserati Ghibli. Poduction of the new Maserati GranTurismo and GranCabrio, the brand’s first cars to adopt 100% electric solutions, will commence in 2021.
Maserati has decided to build the GranTurismo and GranCabrio at the Mirafiori production hub, with an investment of 800-million Euros. The latest generation of the GranTurismo and GranCabrio, two iconic cars for the Trident brand, surpassed 40 000 units sold from 2007-19.
Maserati’s heart will, however, remain in Modena where the cars in its range are developed and tested and where the new super sports car will be assembled.
A media release said: ”For Maserati, Modena is the place where extraordinary cars have been produced for more than 80 years, each one outstanding for luxury, elegance, style, performance and quality, and which are sold in more than 70 markets.
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”In 2020, the first of the new Modena-built Maserati models will be the super sports car, brimming with technology and evoking the brand’s traditional values. Major modernisation work is in progress at the Modena plant, partly to accommodate the electric super sports car.
”Work has started on a paint shop, an addition to the facility.”
Also upcoming is a Maserati SUV, supported by an about R30-billion investment in construction of the plant, scheduled to begin in the second quarter of 2020. The first pre-production cars are expected off the line by 2021..
As one of the brand’s recent claims puts it, “the music is changing”.
”This,” Maserati adds, ”will be even more apparent in May 2020 when past and future will meet to place Maserati firmly on the world stage for the future of mobility.”