JOHANNESBURG, South Africa – During the annual Easter period it hs become tradition to decorate Easter eggs and hide them in the most unexpected corners of the house for children to have an exciting treasure hunt.
”In this way,” Jeep says, ”the home environment is enlivened with appealing small surprise, which only the most careful of eyes can find.
”A similar tradition belongs to the Jeep brand, which has made “Easter Eggs” an step in the creation of each of its vehicles with a distinctive, very special, design feature.
”These ‘Easter Eggs’ are hidden decorative motifs concealed by Jeep stylists in or on Jeep vehicles in the hope they will be discovered, throughout time by the vehicles owners.”
Jeep Easter Eggs, the automaker says, add an element of surprise to the experience of a new vehicle; ”a testament to the designers’ creative passion to visually express the fun they had in the development of Jeep vehicles”.
These hidden gems are said to be unique and unexpected and vary from Jeep to Jeep on either the exterior or in the cabin. Originally, The Corner was told, they were an off-hand addition: a graphic, perhaps, on an otherwise standard part of the vehicle.
Over time, however they developed into something typical witjhin Jeep design.
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”Often they are styling cues,” Jeep says, ”that recall the brand’s design heritage – such as the seven-slot grille – to underscore the roots of Jeep’s design philosophy.
”Other times they take inspiration from nature or the spirit of adventure. Or found in small functional areas such as storage compartments to be discovered by new owners during the daily use of their vehicle.”
The practice continues to this day (2020) with every new Jeep unit and customers will soon have an opportunity to discover the Easter Eggs hidden in the soon-to-be launched Jeep Renegade and Compass 4xe.