FOUNTAIN VALLEY, California – Hyundai officially launched the 2020 version of the brand’s Elantra and Elantra Hybrid on March 17 2020 at The Lot Studios in West Hollywood with an event broadcast around the world.
The automaker also released what it called ”a short, high-energy, immersive video” showing the cars’ essence and highlights” with a digital stage, flying acrobats, music, dancers and huge video wall and cars with Android Auto and Apple CarPlay connectivity.
Without the usual multipage media launch release, the Introduction and the significance of the cars was given by José Muñoz, president and CEO of Hyundai Motor North America before Albert Biermann, president and head of Hyundai and sister brand Kia, did the introduction.
Which included the first Elantra hybrid.
Also announced were a digital key to be locked/unlocked, started and driven without a physical key, an item replaced by either a smartphone or electronic card,
There’s also voice recognition that can translate whatever instruction is spoken in the actual meaning.
Also introduced are two 26cm multimedia screens under one piece of glass, SmartSense safety and convenience technology and ”parametric” monitors with warning triangles – presumably to make sure the driver is fit to do so.
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The driver’s seat and space has become what Hyundai describes as ”an immersive cocoon” that reminds of a small aeroplane’s cockpit.
The cars have a longer wheelbase, wider stance, and lower roof and their maker is claiming 4.7 litres/100km in city/country use for the hybrid version.
Finally, a sporty Elantra N Line is being developed for later launch.