Jaguar videos give insight into design process
Four-part masterclass on Jaguar’s creative design process
Tutorials part of Jaguar’s #StayHomeStayCreative campaign
PRETORIA, South Africa – Jaguar is offering an insight into its design process with a series of ”masterclass” films produced to encourage creativity and skills development – at home.
”Just as in the design studio,” the automaker says, ”the process begins with sketching. Chief creative designer Dominic Najafi gives a tutorial on sketching the I-Pace with pencil and paper before handing over to Matthew Beaven, chief exterior designer, who transforms the preliminary sketch visualisation into a professional digital render using PhotoShop.
The series was hosted by Jaguar designers as a four-part series to follow the progress of the all-electric I-Pace through the initial design stages, complete with expert advice and tips from each of the disciplines featured in the films.
BRINGING THE CAR TO LIFE
The third film follows Chris Scholes, senior alias modeller, as he creates an exterior design based on the 2D digital render and developing it into 3D surfaces using Autodesk Alias software.
Finally, CG artist Elliot Brett from the Design Visualisation team brings the I-Pace to life, detailing how it is taken from storyboard through to animation
The first three films are available to view now:
The fourth film to complete the series will be released later.