MILAN, Italy – Founded in the same year, in 1946, the Italian scooter brand Vespa and the Parisian couture house of Christian Dior are, the scooteristi say, ”linked by an unwavering desire to inspire a new, bright and creative vision of the world”.
So, the Dior/Vespa collaboration has re-invented this spirit of freedom, movement and expression that drives them with this special edition of the Vespa scooter.
”Out of this passionate dialogue,” Vespa says, ”the 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two Italian houses.”
As a symbol of refinement, Vespa says, ”the two-wheeler shows their shared commitment to the excellence of savoir-faire and virtuoso art of detail.
A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan and claiming to be recognised for its elegant and streamlined curves and technological innovation – the new model was designed by Maria Grazia Chiuri, creative director of Dior women’s collections.
The scooter will be assembled in Italy, we’re told, ”to the exacting standards, commitment and precision of a couture atelier”.
Echoing the design of the saddle, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is especially designed to be fixed on the luggage rack.
A helmet adorned with the same motif is available.
As symbols of escape to new horizons, these limited-edition creations will launch in Italy in early 2021 and be on show at Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores.