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Ineos Auto reveals upcoming super-tough Grenadier 4×4

LONDON, England – Ineos Automotive has revealed the exterior design of the Grenadier, a future no-nonsense 4×4 vehicle for the world for which steps have been taken on the road towards production.

And there is no doubt about where the inspiration for what is intended to be the toughest, go-anywhere, last forever, on- and off-roader was found… How that will pan out is anybody’s guess, but meanwhile Land Rover and BMW have something to discuss.

”The Grenadier,” its designers Ineos Automotive have, however, declared, ”has been purpose-designed from the ground up and on an all-new platform to meet future owners’ demands for a rugged, capable, comfortable, go-anywhere working vehicle.”

Toby Ecuyer, Ineos’ head of design, told The Corner: “The brief was simple. We set out to design a modern, functional, highly capable 4×4 vehicle with utility at its core… a design that’s ‘easy-to-read’, without ambiguity about its role in life.

INEOS GRENADIER: Image: Supplied

”One that will do everything you need, nothing that you don’t. Nothing is for show. Modern engineering and production techniques will ensure the Grenadier is highly capable but we’ve been able to stay true to the essence of creating a utility vehicle that will stand the test of time”.

Dirk Heilmann, Ineos Automotive’s CEO, added: “We’re delighted to be able to share the Grenadier’s design so early in the process. Most automakers would hold back but we’re a new business building a new brand. Come with us on this exciting journey.

READ MORE off-road features on Carman’s Corner

“Showing the design now allows us to focus on the critical next phase of the vehicle’s development: testing its capability and durability. We’ve a very challenging programme as we put prototypes through their paces in all conditions – a journey that will accumulate 1.8-million test kilometres through the next 12 months.

INEOS GRENADIER: Image: Supplied

”The covers are off and we’ll be testing ‘in plain sight’ – no camouflage wrapping, foam blocks, or fake panels.”

Ineos’ chairman Sir Jim Ratcliffe said: “The Grenadier project started by identifying a gap in the market – one abandoned by a number of manufacturers – for a utilitarian off-road vehicle.

INEOS GRENADIER: Image: Supplied

”This gave us our engineering blueprint for a capable, durable and reliable 4×4 built to handle the world’s harshest environments. Yet it had to look the part, too.

”As you see, Toby and his team have done a great job to deliver a design that is both distinctive and purposeful.”


INEOS Chairman Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, IN 2017 identified a gap in the market for a stripped-back, utilitarian, hard-working, 4×4 engineered for 2020 compliance and reliability.

Ineos Automotive was formed and a team of experiened automotive professionals was assembled to bring the vision to reality.

INEOS GRENADIER: Image: Supplied

Combining rugged British (Land Rover?) spirit with German (Magna Steyr?) engineering rigour, the Grenadier is intended to be a truly uncompromising 4×4 built from the ground up, engineered to overcome all conditions, and to have best-in-class off-road capability, durability and reliability as a working tool – anywhere on the planet.


On the engineering front, we are now in the series development phase, supported by our engineering partner Magna Steyr, with prototype testing under way. The INEOS Grenadier will go into production towards the end of 2021.

Ineos Automotive is a subsidiary of the Ineos Group, a leading manufacturer of petrochemicals, speciality chemicals, and oil products. It employs 23 000 people with a production network of 183 manufacturing facilities in 26 countries.

INEOS GRENADIER: Image: Supplied

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