Fiat, industry, Motoring News, peugeot

Fiat Chrysler, Peugeot, merger set to fly with the stars

VELIZY-VILLACOUBLAY and LONDON – Stellantis will be the name of a new group in the automotive world resulting from the merger of Fiat Chrysler and Groupe PSA

It’s a major step as the two move towards completion of their 50:50 merger as defined in a combination agreement announced on December 18 2019 Peugeot (Groupe PSA) and Fiat Chrysler Automobiles have announced the name of the new group – Stellantis.

Stellantis, The Corner was told in a media release from the US, is rooted in the Latin “stello”, meaning “to brighten with stars”. It’s said to describe the coming together of leaders ”in the next era of mobility”.

LATIN ORIGINS

”Stellantis,” The Corner was also told in the media release, ”will combine the scale of a global business with an exceptional breadth and depth of talent, know-how and resource capable of providing the sustainable mobility solutions for coming decades.”

READ MORE PEUGEOT features on Carman’s Corner

The name’s Latin origins, it’s explained, pays tribute to the history of its founding companies while the evocation of astronomy captures the spirit of optimism, energy, and renewal driving what has been called ”an industry-changing merger”.

The process of identifying the name began soon after a combination agreement was announced and the senior management of each company has been closely involved throughout.

CORPORATE BRAND ONLY

The Stellantis name will be used exclusively at group level as a corporate brand. The next step will, The Corner was told, be the unveiling of a logo that, with the name, will become the corporate brand identity.

The names and the logos of the Stellantis group’s constituent brands will remain unchanged and completion of the merger is expected in the first quarter of 2021.

READ  MORE Fiat Chrysler features on Carman’s Corner

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