Motoring News

AutoTrader report shows online searches up by 40%

JOHANNESBURG, South Africa – A record 401-million online searches for used cars were made in the past year which is not only a record number but also almost 40% more than the previous year.

What’s more, the average selling price for a used was R289 312, just more than R9000 higher than the previous year.

The data is in the 2020 AutoTrader Car Industry Report released on August 3 to report details, trends, and insight into the South African used-car market. This the largest digital automotive market in South Africa has unparalleled insight into the country’s car-buying patterns.

ALL THE DETAILS

The comprehensive data in its 48 pages includes exclusive insight from industry experts such as AutoTrader’s CEO George Mienie and Naamsa CEO Mike Mabasa as well as statistics about the used-car market.

It also details which makes, models and – for the first time in South Africa – which variants (including trim) are important to car-buyers. The effect of CoVid-19 on the market is also discussed.

Mienie told The Corner the report was especially useful during turbulent trading conditions: such data, he explained, ”helps dealers to acquire stock in the right price bands to meet buyers’ consumer demands.”

CHECK THE DETAILS

He added that 2020 so far has probably been one of the most challenging years in the history of the automotive business: ”We’ve been on a roller-coaster ride, as confirmed by our retail price index: In Q3, ending September 2019, we saw a high of 2.4% year-on-year then price deflation to -0,9% year-on-year in Q1 ending March 2020.”

Some highlights from the publication…

  • The most searched for brand was BMW
  • The most-sold vehicle is Ford’s Ranger
  • The most searched variant is VW’s Golf GTI
  • The most searched for price range is R200 000 or less

The report covers the 12 months ending June 2020 and can be downloaded, free of charge here.

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