MARANELLO, Italy – Ferrari’s Roma has won the 2020 Production Cars category of the Car Design Award which ran from 1984 to 1997 before being relaunched in its current form in 2016.
The remote 2020 prize-giving ceremony was held on the Car Design Award’s YouTube channel but the launch was still an acknowledgement of the work of the design teams.
The Car Design Award was launched in 1984 by Auto&Design magazine and intended for projects contributing to the evolution of car design. The 2020 winners were selected by an expert jury of 12 journalists from leading international car publications – one of which is Auto&Design.
In assigning the Production Cars award to the Ferrari Roma, the jury stated: “The Ferrari design team, led by Flavio Manzoni, did an incredible job with the Roma. The car reinterprets the classical lines of a Gran Turismo car and projects them into the 21st century thanks to cutting-edge design.”
The Roma is Maranello’s new 2+ coupé with, the automaker says, ”has signature Italian styling, a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which it takes its evocative name, Roma.
Stylistically, the car is characterised by clean forms. As CarDesgin says: ”Its beautifully harmonious proportions and elegantly pure and, balanced volumes are very much in line with the Ferrari midfront-engined grand touring tradition of which the 250 GT Berlinetta is the most iconic and from which the car takes its inspiration.
”It embodies an extremely modern design language which underlines its refined styling. Equally, however, its sleek lines retain the sporty vocation shared by all Ferraris.”