Motoring News

Like it or not, there’s a new set of badges for Kia

SEOUL, South Korea – Kia has revealed its new corporate logo and global brand slogan as part of a transformation and re-branding of its automotive products.

‘’The introduction of the new logo,’’ the company told The Corner through a media release, ‘’represents Kia’s ambitions to establish leadership in the mobility industry by revamping nearly all facets of its business.’’

The logo is claimed to be a symbol of Kia’s new brand purpose and the values it promises to customers ‘’through future products and services and the experiences these enable’’.

Kia says the new text resembles a hand-written signature.

‘’The rhythmical unbroken line of the logo conveys our commitment to moments of inspiration,’’ the automaker says, ‘’while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and what it offers to customers.’’

Ho Sung Song, Kia’s president and CEO, added: ‘’Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation and Kia is proactively shaping and adapting to these changes.

LIGHTING UP THE SKIES: KIA used high-tech pyrotechnics to light up the sky over its Korean plant. Image: Supplied

‘’Our new logo represents our desire to inspire customers as their mobility needs evolve and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo was unveiled during a fireworks display above Incheon, Korea, that has claimed a Guinness record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

KNOWN AND LOVED IN SA: The earlier KIA logo. Image: Supplied

The dazzling display can be seen on the Kia Global YouTube channe at

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