JOHANNESBURG, South Africa – Despite the Covid pandemic severely hurting automotive sales in 2020 VWSA, which consists of Volkswagen passenger and commercial vehicles and Audi, the company ended 2020 as the car-market leader in South Africa.
That’s according to Mike Glendinning, VWSA’s sales and marketing director, who told The Corner in a media communication: “2020 was challenging not only for us but also for the whole motoring industry. To have come out of 2020 still leading the car market was an incredible feat.”
Industry data showed 380 449 vehicles sold in South Africa in 2020. “VWSA was severely affected by the pandemic which halted sales in April. Our 2020 sales were down by 29% year-on-year.
BEST MARKET-SHARE YEAR
“Despite the difficulties VW cars posted a record market share – 21.6% – was achieved which is 1.2% higher than in 2019, the highest market share in the history of the brand and the highest market share of all VW markets worldwide.”
VW car sales reached 53 319 for the year. The locally assembled Polo, with 19 750 sales, was not only VW’s top-selling vehicle but also the country’s best-selling car. The compact T-Cross SUV became VW’s best-selling import at 5693 units less than two years after its introduction to the country.
Audi increased its market share by 0.3% over 2019 with 5819 sales; the Audi Q2 was the best seller with 1131 deliveries.
VW Commercial Vehicles, responsible for Amarok, Caddy, Kombi, Caravelle, panel van, and Crafter, posted 4344 sales and a 3.7% market share in 2020. The Caddy was the brand’s best-selling derivative – 1730 through 2020.
AND A LOOK INTO THE FUTURE,,,
Glendinning summed up with: “In an unprecedented year, VW SA’s 2020 performancewas thanks to our dealer network which pushed for every sale. I’d also like to thank our loyal Audi and VW customers who continue to ensure that VW SA is South Africa’s most-loved passenger brand year after year.”
August 2021 will see the 70th anniversary of VW in South Africa. The first unit left the then new production line in Uitenhage in 1951. The future, the automaker says, holds some exciting vehicles: the year will start, the company told The Corner, with the launch of the Golf 8 GTI; a Tiguan facelift and the Golf 8 R will follow.
New commercial vehicles will, VW says, will bring the most powerful bakkie in South Africa, the Amarok 190kW along with a T6.1 Kombi, Crafter a/t, and the fifth iteration of the Caddy range.
The Audi R and RS performance range (RS4, RS5, RS6, RS7, RSQ8, RSQ3, R8) are also expected through 2021 along with an all-new Audi A3 range and facelifts for the Audi Q5 and Q2.