Motoring News

What South African motorists want: Yep, it’s a Hilux

What South African motorists want: a Hilux

The Toyota Hilux is South Africa’s most desired used car in the land!

This much has emerged from an analysis of AutoTrader search data during the 2020 calendar year. The Hilux – the most searched for bakkie on AutoTrader in 2020, the most sold new bakkie in the country last year and the country’s most sold new car too – romped home in first place in the total used vehicle search statistics. AutoTrader is the largest digital automotive marketplace in South Africa. As such, it provides unparalleled insight into car-buying patterns in the country.

The Hilux was also the most searched for used vehicle in 2019 and it is a vehicle that keeps on notching up one achievement after the next. According to George Mienie, AutoTrader CEO, the Hilux is the success story of the South African automotive industry this century. “This vehicle – built right here in South Africa – doesn’t just dominate new bakkie sales; it also dominates total new vehicle sales. And, as can be seen by our data, it is also the most searched for used car in the country too. This is because the Hilux is perceived to be a well built and reliable vehicle that has the support of an impressive dealer network,” he maintains.

It is interesting to see that, in 2020, the Volkswagen Golf demonstrated gains in popularity in the used car market, moving from the fourth most searched for used vehicle in 2019 to the second most searched for in 2020. This could be as a result of the lockdown and impact on the economy; many motorists have tightened their belts. Accordingly, demand for the Golf has risen above that of two luxury German sedans, namely the Mercedes-Benz C-Class and BMW 3 Series.

This could also be thanks to the popularity of individual Golf variants. According to AutoTrader’s latest annual Car Industry Report, which covers the period July 2019 to June 2020, when it comes to individual variant searches, Golf models account for two of the top four. The Volkswagen Golf GTI was the most searched for variant, followed by the Volkswagen Polo GTI, Mercedes-Benz C-Class C63 AMG and Volkswagen Golf R.

Variant search, first introduced in May 2019, is unique to AutoTrader and a first in South Africa. It allows car shoppers to search for specific variants using text, as the technology builds a list.

According to the same report, the Volkswagen Golf also saw the biggest shift in Consumer Advert Views (CAVs), moving from sixth to second place with 3.15% (5,6 million) of total CAVs.


Top 10 most searched for cars in 2020*


Rank

Model

1

Toyota Hilux

2

Volkswagen Golf

3

Mercedes-Benz C-Class

4

BMW 3 Series

5

Ford Ranger

6

Volkswagen Polo

7

BMW 1 Series

8

Toyota Fortuner

9

BMW X5

10

Audi A3


Source: January to December 2020, AutoTrader


ENDS/

An analysis of AutoTrader”s search data during the 2020 calendar year has shown the bakkie to be the most researched, most sold, new bakkie in the country last year – as well as the country’s most-sold new car.

It romped home first in the total used vehicle search statistics, according to AutoTrader and, the media release added, ”it provides unparalleled insight into South Africa’s car-buying patterns”,

SALES DOMINATOR

”The Hilux,” Autotrader added, ”was also the most-searched used vehicle in 2019 – a vehicle that keeps on notching up achievement after achievment.”

George Mienie, AutoTrader’s CEO, the Hilux is the success story of the South African automotive industry: “This vehicle – built right here in South Africa – doesn’t just dominate new bakkie sales, it also dominates total new vehicle sales.

”And, as can be seen from our data, it is also SA’s most searched-for used car – perhaps because the Hilux is perceived as a well-built and reliable vehicle supported by an impressive dealer network,” Mienie added.

READ MORE about Toyota’s Hilux

”VW’s Golf also gained popularity in the used-car market through 2020. It rose from fourth most-searched in 2019 to second most-searched in 2020. ”This could be as a result of the lockdown and its effect on the economy,”.’

”Many road users have tightened their belts so demand for the Golf has risen above that of two luxury German sedans – Mercedes-Benz C-Class and BMW 3 Series.”

Autotrader reckons this could also be thanks to the popularity of individual Golf variants… according to AutoTrader’s latest annual Car Industry Report (July 2019-June 2020). ”When it comes to individual variant searches Golfs account for two of the top four,” Autotrader says, ”and the Golf GTI was the most-searched variant, followed by the Polo GTI, Mercedes-Benz C-Class C63 AMG and Volkswagen Golf R.”

GOLF ALSO TOPS VARIANTS SEARCH

Auctotrader says its ”variant search”, introduced in May 2019, is unique and lets vehicle shoppers search for specific variants using text, as the technology builds a list.

VW’s Golf also saw the biggest shift in consumer advert views, moving from sixth to second place with 3.15% (5.6-million) of total CAVs.

HERE ARE THE TOP 10 most-searched cars of 2020*

1 Toyota Hilux, 2 VW Golf, 3 Mercedes-Benz C-Class, 4 BMW 3 Series, 5 Ford Ranger, 6 VW Polo, 7 BMW 1 Series, 8 Toyota Fortuner, 9 BMW X5, 10 Audi A3.

*Source: January to December 2020, AutoTrader

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