JOHANNESBURG, South Africa – Suzuki Auto SA has just completed its best dealer and overall sales month on record.
Naamsa, the automotive business council, reported last week that Suzuki sold 2397 vehicles through March 2021 which broke the previous best by nearly 12% and improved on its March 2020 sales performance by 92%.
More importantly, the South African distributor says, the 72 dealers set their own retail record of 1962 vehicles in March. ”One should keep in mind,” the automaker told The Corner in a media release, ”that Suzuki broke through 2000 for the first time in October 2020 – the 2032 vehicles included retail dealers and bulk sales which include rental and government sales.”
Naamsa reports that Suzuki now has a passenger vehicle market share of 8.54% and a total industry market share of 5.24%. ”Suzuki,” the organisation reported, ”is still out-performing the general vehicle market, despite a better-than-expected month for most vehicle brands.”
FOCUS ON GROWTH
André Venter, divisional manager of sales and marketing at Suzuki Auto SA. said: “Suzuki set several sales records on its way to recording its best year yet in 2020, despite the hard lockdown and a general disruption in vehicle imports owing to the Covid-19 pandemic.
”This was followed in 2021 by two sales records – February and March – with the focus on sustainable growth in future months.”
Venter believed the exceptional performance was a testament to Suzuki’s hard-working dealer network which pulled out all stops to deliver cars to the growing list of new Suzuki customers.
“We also believe our product range suits the new economic realities for many South Africans. Salary cuts and uncertainty have forced us to be prudent with our hard-earned salaries and we are all looking for something that is not only affordable but also to fuel and maintain.”
Naamsa reported on April 1 2021 that the passenger vehicle market improved by 24.2% in March against April 2020 – the first month of lockdown restrictions in 2020 – and it implies that the next few months will significantly out-perform its comparative monthly sales of the previous year.
Venter concluded: “It will take a long time before South Africa’s new vehicle market is back to pre-pandemic levels but we’re committed to work with our dealer network to ensure waiting lists are kept as short as possible, that our pricing, service plan, and warranty support remain best-in-class and that our parts availability is uninterrupted.”