Motoring News

Half of American auto market sparking for electric

2021 MINI COOPER SE: It’s the American version now available there – but with electric power that the younger generation seems keen to buy. Image: Mini USA

WOODCLIFF LAKE, New Jersey – A consumer survey carried out by MINI USA has found that more and more Americans want to electrify their daily commute and shopping.

Data from a National Drive Electric Week survey commissioned by Engine’s CARAVAN showed half of those surveyed expect the US auto market to be mostly electric within 15 years. Not only that, but 80% were also considering an EV as their primary or secondary vehicle.

Driving distance between charges remains a common concern but 78% of respondents did not travel more than 80km a day. Given that most EVs can manage 160km it would seem that EVs are compatible for Americans.

HALF FOR, HALF NOT SO KEEN

 Attainability of EVs has also increased in the eyes of the American consumer. 

About half of US potential buyers believe an EV to be more affordable and attainable – which is regarded as reflecting the view of 32% of respondents.

Younger folk hold an especially positive attitude toward EVs: Generation Z and Millennials indicated they were more likely to consider an EV in five years – 39% and 41%, respectively. They are also twice as likely to believe that electric cars are fun to drive.

EVs TEMPTING THE YOUNGER GENERATION

Mike Peyton, VP of MINI Americas, must be pleased with the survey: “It shows more consumers are shifting attention to EVs as they become more attainable and compelling to own relative to petrol units.

“EVs are becoming more attractive to a new generation – young, fun-seeking, environmentally- minded and wanting fun-to-drive choices such as the MINI Cooper SE.”

Regional differences were also clear from the survey.  Folk  in Western states felt more optimistic (61%) about electric; more than half also said they had learned more about battery cars over the past few years.

The MINI EV survey reported that education remained a point of emphasis for an EV conversation despite a significant majority of Americans (78%) driving far less than the range threshold of most EVs.

About half believed EV range was compatible with their daily driving. 

MORE ABOUT THE MINI COOPER SE

WITH ITS low centre of gravity (thanks to the weighty battery packs and drivetrains slung under the body) the Cooper SE is a true performance car with all the fun-to-drive attributes MINI owners have come to love.

Depending on state taxes in the US, a unit cold cost $20 000 (about R302 000 – Oct 2021). “This,” automaker says, ”makes it one of the most affordable, fun-to-drive, premium EVs on the market.”

The cars, in the US, recently earned two titles: Urban Green Car of 2021 and second place in the Greenest Car ratings – each Mini says, ”validating the appeal and success of the Cooper SE”.

MINI BEATS THE MOUNTAINS: Riding high with the electric Mini. Image: Supplied

Mike Peyton, VP of MINI Americas, must be pleased with the survey: “It shows more consumers are shifting attention to EVs as they become more attainable and compelling to own relative to petrol units.

OPTIMISTS IN THE WEST

“EVs are becoming more attractive to a new generation – young, fun-seeking, environmentally- minded and wanting fun-to-drive choices such as the MINI Cooper SE.”

Regional differences were also clear from the survey.  Folk  in Western states felt more optimistic (61%) about electric; more than half also said they had learned more about battery cars over the past few years.

The MINI EV survey reported that education remained a point of emphasis for an EV conversation despite a significant majority of Americans (78%) driving far less than the range threshold of most EVs.

About half believed EV range was compatible with their daily driving.

MORE ABOUT THE MINI COOPER SE

WITH ITS low centre of gravity (thanks to the weighty battery packs and drivetrains slung under the body) the Cooper SE is a true performance car with all the fun-to-drive attributes MINI owners have come to love.

Depending on state taxes in the US, a unit could cost $20 000 (about R302 000 – Oct 2021). “This,” automaker says, ”makes it one of the most affordable, fun-to-drive, premium EVs on the market.”

The cars, in the US, recently earned two titles: Urban Green Car of 2021 and second place in the Greenest Car ratings – each Mini says, ”validating the appeal and success of the Cooper SE”.

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