CAPE TOWN, South Africa – KIA’s multi-award-winning EV6, soon after being crowned 2022 European Car of the Year, has also won the 2022 Red Dot Design award bestowed by a 50-strong jury.
It’s a ‘Red Dot: Best of the Best’ accolade for ”pioneering and forward-looking design” for the all-electric crossover. It also took the ‘Innovative Products’ Red Dot title.
The EV6, Kia told The Corner, is the brand’s first dedicated battery-electric vehicle and described as a new direction for sustainable mobility – a ”ground-breaking electric crossover” created according to Kia’s new design philosophy, ‘Opposites United’, which promises a powerful visual identity with contrasting combinations of stylistic elements and shapes.
‘WE WANT TO KEEP PUSHING’
It’s also said to be the first Kia based on the brand’s global electric electric modular platform – a move said to have enabled the EV6 to have one of the most spacious cabins in its class.
It also claims a driving range of as much as 528km and 800V ultra-fast charging that will boost battery storage from 10% to 80% in only 18 minutes.
Karim Habib, head of Kia Global Design Centre, told The Corner: “The EV6 is very important for Kia as our first dedicated EV for a new era. We want to keep pushing automotive design with inventive, bold, forward-looking, designs.
“The Red Dot awards will encourage us to stay the aim of environmentally responsible mobility for all.
”The EV6 continues our Red Dot successes. Since 2009, when the Kia Soul became the first vehicle from a Korean brand to receive the award, 27 more have been awarded . The EV6 is also the sixth Kia to receive a Red Dot ‘Best of the Best’ accolade.
The Kia EV6, launched in 2021, has also won “German Car of the Year 2022” in the Premium category, “Irish Car of the Year 2022”, UK’s “What Car? Car of the Year 2022”, “Crossover of the Year” at the TopGear.com Awards 2021 and the inaugural “Best Cars of the Year” Awards 2021/22.
This year’s entries were assessed by a 50-member international jury of independent designers, design professors and trade journalists. ”In addition to aesthetics,” Kia told The Corner, ”the product design competition evaluates functionality, ergonomics, quality and ecological compatibility.