Motoring News

Ford’s EcoSport gets boost with new ‘special’

PRETORIA, South Africa – Ford’s highly successful EcoSport range has been bolstered with the addition of a new special edition model – the EcoSport Active.

As one of the most popular vehicles in the rapidly growing small sport utility vehicle segment, the introduction of the EcoSport Active is said to add a distinctive style and a more rugged appearance to the range.

The EcoSport Active is based on the popular mid-range EcoSport Trend 1.0 EcoBoost Automatic, “adding an appealing measure of distinction to the mix, thanks to a range of unique styling and feature enhancements”.

Doreen Mashinini, General Manager, Marketing at Ford South Africa, told The Corner: “We had remarkable success with the special edition EcoSport Ambiente Black so had to extend this programme last year.

“This once again reinforces consumer interest in vehicles that offer something unique and different from the norm, a brief that the EcoSport Active fulfils perfectly.”

Building on the aptly named Trend model in the EcoSport range, the trendy special edition EcoSport Active gains a more rugged and dynamic appearance that hints at its adventurous character with a bold black treatment for grille, headlights’ surround and foglight bezels, as well as sporty black front and rear skirts.”

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