Motoring News

Return of the Crown – Toyota history back to life

CAPE TOWN, South Africa – The Toyota Crown had its initial debut in 1955 as Toyota’s first mass-produced passenger vehicle to be created with its own domestic technology.

The DNA of “innovation and limit-pushing” that led to the creation of the first independently developed luxury car in the early post-war Second World War has been passed down to successive models for the past 67 years. Since then the Crown was unable to fully meet the needs of its customers.

TOYOTA CROWN TO SHINE AGAIN

A development team thoroughly re-examined what “Crown” is/was and as their pursuit of a “Crown for a new era” has created four completely new models. In addition to the Crossover – a new style that combines sedan and SUV – the Sport has a sporty driving experience in an easy-to-drive package.

Toyota says the sedan is a new formal design for chauffeurs, the Estate a pure SUV. The new series, the company says, will be available in about 40 countries and regions.

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