Motoring News

2022 AutoTrader survey: On-line top for searches

CAPE TOWN, South Africa – Globally, 22 online car searches are made every second – 349-million in the first half of 2022 – according to the South African version of Auto Trader.

The data is in the 2022 AutoTrader Mid-Year Industry Report and shows a shift in car-shoppers’ preferences and greater interest in electric vehicles (EVs) – from January to June 2022.

That’s up by 134% year-on-year.

A wide range of valuable car shopping insights – among them demand and supply trends in the SA used-vehicle market – are in the report. The study also sheds light on the wider automotive landscape.

EV’s BECOMING MORE POPULAR

Auto Trader says the “in-depth” report reports on SA’s seven automakers with a synopsis of their new- vehicle sales and believes and “contains an intriguing discussion on the future of EVs in the country”.

Given the global move to EVs, it adds, SA car manufacturing strategies have begun to shift. Interest in new-energy cars is also being fuelled, helped by the introduction of several new EV’s and the launch of the first locally-built hybrid car, Toyota’s Corolla Cross..

AutoTrader’s CEO George Mienie told The Corner: “The significant increase of investment by auto manufacturers into the production of hybrids in SA has been an important – and necessary – step towards future-proofing the nation’s automotive industry.”

Heightened interest in brands assembled in SA has been shown. The three most-enquired brands were Toyota, VW, and BMW – together generating almost 41% of all queries.

SOME OTHER KEY INSIGHTS…

Indicators of demand include searches (popularity), advertisement views (interest for a certain car, segment or feature), and inquiries (the car consumers are most likely to buy).

Audi RS E-Tron GT was the top-searched and top-viewed electric vehicle.

VW was the most searched for brand, bumping BMW into second.

Toyota’s Hilux was the most searched for, and most inquired, model.

VW’s Golf GTI continues to be the most searched-for variant

BMW was again the most-viewed auto brand.

VW’s Polo was the most-viewed vehicle.

Toyota’s Hilux 2.8GD-6 was the most-viewed variant.

More than 56-million body-type searches were made with SUVs the most popular.

The three most-listed used units VW Polo, Toyota Hilux, Ford Ranger. 

…and there was a nine percent increase in average used-vehicle prices year-on-year (R389 145 – R423 964); a two percent increase in used average car mileage year-on-year (75 830km – 77 147km); and the average year model was 2017 (2016 in previous period).

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