CAPE TOWN, South Africa – Suzuki Auto is closing on 5000 sales for its South African arm and has broken record along the way.
The Japanese compact-car specialist sold 47 vehicles in July to, it claims, become third in sales, behind Toyota and Volkswagen.
It also reached a market share record of 14.87% of passenger sales while its market while its network of 84 dealers set a record of 3460 sales for tht third consecutive month.
‘DEMAND NEVER SO HIGH’
Its fleet and government sales team also outperformed expectations to deliver 1274 Suzuki cars, SUVs, and Super Carry bakkies.
Sales manager Henno Havenga told The Corner via a media release: “Demand for the brand had never been so high. Demand is growing daily as word spreads about our vehicles’ durability and fuel efficiency.
“We’ve also tweaked our product range to add value to existing models such the Ertiga while also adding more-affordable versions of popular models such as the Jimny GL manual and auto.”
The Swift, however, remains the star of the show – 1521 buyers in July. The recently upgraded Ertiga sold 257, the new Baleno 466, Vitara Brezza 636 and Jimny 326 – well above expectations.
‘WE CELEBRATE EVERY SALE’
Havenga says Suzuki Auto SA has nearly doubled its sales every year for the past three years. Comparing January 2022 to June 2020, when sales were heavily affected by the national lockdown, Suzuki had sold 6605 vehicles.
In the following year, also measured until June, Suzuki hit a mid-year record of 12 670 units but by the same time this year (2022) Suzuki had already sold 22 468 vehicles.
‘IT’S TIME TO CELEBRATE’
“While we celebrate every sale our focus remains on ensuring that we give every customer the same service for which we have become known. That applies to owners of the most affordable S-Presso to fleet buyers who buy several hundred units at a time.
“For the rest of 2022 Suzuki will further expand its dealer network and introduce even more models and variants.”